Challenge 01: From City To Kampung 

This Raya, we celebrate the journey home, from long drives and packed car boots to highway R&R stops, open house laughter, and city life turning into kampung moments.

HOW TO JOIN

T&Cs

HOW TO JOIN

capture a video featuring your yeti during raya. 

post on instagram (feed or reel)

tag: @yeti_malaysia 

use #yetibuiltforthis, #yetifromcitytokampung and include “from city to kampung” in your caption. 

5

keep your account public. 

capture a video featuring your yeti during raya. 

post on instagram (feed or reel)

tag: @yetimalaysia 

use #yetibuiltforthis, #yetifromcitytokampung and include “from city to kampung” in your caption. 

5

keep your account public. 

capture a video featuring your yeti during raya. 

post on instagram (feed or reel)

tag: @yetimalaysia 

use #yetibuiltforthis, #yetifromcitytokampung and include “from city to kampung” in your caption. 

5

keep your account public. 

WHAT WE ARE LOOKING FOR 

CONTENT REQUIREMENTS

Content must:

  • Clearly feature an authentic YETI product
  • Show real Raya lifestyle moment
  • Reflect the journey from city to kampung
  • Be original and owned by participant

EXAMPLES

  • YETI in car cup holder during highway drive
  • R&R stop hydration moment
  • Ice-filled cooler at kampung house
  • Raya open house drink station
  • Family picnic during Raya

No product-only flat lay shots. 
We celebrate real moments. 

JUDGING CRITERIA 

Winner will be selected by YETI Malaysia based on:

  • Authentic storytelling
  • Visual quality
  • Emotional impact
  • Creativity
  • Brand alignment

Not based on likes or followers. 

AGREEMENT + TERMS & CONDITIONS

FULL TERMS & CONDITIONS 

  1. Open to Malaysian residents aged 18 years and above.
  2. Entry must feature an authentic YETI product.
  3. Content must be original and not infringe any third-party rights.
  4. Participants must follow and tag @yeti_malaysia.
  5. YETI Malaysia reserves the right to disqualify incomplete or inappropriate entries.
  6. Only one winner will be selected for this challenge.
  7. Prize is non-transferable and non-exchangeable for cash.
  8. YETI Malaysia reserves the right to amend campaign mechanics if necessary.
  9. All decisions made by YETI Malaysia are final. 

CONTENT USAGE RIGHTS

By participating:

  • Participants grant YETI Malaysia rights to repost and use submitted content for marketing purposes.
  • Content may be used for social media, digital ads, website, and in-store display.
  • Proper credit will be given where applicable.
  • No additional compensation beyond the stated prize.